Yalla! - February/March '23

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Welcome to this February-March edition of Yalla! We hope you’ve gotten off to a flying start this year and you’re managing to stick to some ambitious New Year resolutions so far. If you’re starting to waver, fear not, because Aliya Rajah has 4 tips to help you set goals and stick to them in 2023.
We feature the two founders of Dubai-based Here-O Donuts, who share their startup journey and insights along the way. It’s an inspiring example of what an independent business with a strong brand can do - making lightning progress in a competitive F&B market.
The exhibition schedule is busy as ever in the run-up to Ramadan, starting 22nd March. February begins with Arab Health and Medlab, and continues with some of the biggest events in the GCC calendar - including The Big 5 Saudi, Gulfood, IDEX and Middle East Energy.
We note how the UK government is prioritising green technology that could help the GCC’s energy transition. And break down the B2B buying process, with 8 distinct stages to map your sales and marketing against.
Katy Holmes updates us on events at the BBG, and Corina Goetz brings us a new roundup from across the Arabian Gulf.